"Simha" in Sanskrit means lion; "Adri" or "Achala" in Sanskrit means hill. The temple is located at the top of a hill; hence the temple is called Simhachalam. Sri Varahalakshmi Narasimha Swamy, the lion-man incarnation of Lord Vishnu, is the presiding deity of the temple. The temple is one of the eighteen "Narasimha Kshetras", the shrines of Lord Narasimha, in India. The deity is usually covered with sandalwood paste year round and can be seen without sandalwood ("nijaroopa darshan" – holy appearance in true form) for only 12 hours per year. On Akshaya Tritiya Day, the deity is re-covered with sandalwood paste. The festival of 'Chandana yatra' or 'Chandanotsavam' falls every year in Vaisakha (May).